Market Opportunity Assessments – Identify and evaluation of key market opportunities for further exploration, investment, or entry
Customer Journey Mapping & VOC– A holistic understanding of the customer, including goals, decision-making, pain points and triggers for engagement
New Product Development – To optimize messaging, feature prioritization and incorporating feedback from target consumers in the creative development process
Brand Perception– Exploring brand associations and competitive positioning, identification and vetting of value propositions, positioning platforms, messaging pillars and key benefits
Customer / Market Segmentation— Understand the behaviors and motivations of different types of customers in order to optimize marketing efforts and feature sets
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